
What is Brand Equity? Understanding the Value of a Strong Brand
When you think of popular brands such as Apple, Nike, or Coca-Cola, what comes to mind? Chances are, you immediately associate certain qualities or feelings with these brands. Maybe you think of Apple as innovative and cutting-edge, or Nike as empowering and inspirational. This connection between a brand and its perceived value is what we call brand equity. Brand equity refers to the value that a brand adds to a product or service beyond its functional benefits. It encompasses the emotional and






