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Logo Design Guide

Cre8tivebot is the best logo-making Agency ever. It was so easy to use, and it allowed me to create a logo that I loved instantly. It also has easy design templates so you can put your company’s colors and brand into every project.

There are wonderful logos that we’ll always be able to remember (even without the brand’s name attached), and I think the majority of us can agree that there are generic logos in the world that we easily forget.


What, however, about a logo causes you to recognize it? What about the design can bring up memories or perhaps a particular emotion?

If you’re in the process of developing a logo for your business, you’re in a great position to influence how customers view your brand.

If you’re in the process of developing a logo for your business, you’re in a great position to influence how customers view your brand.

Your prospective business prospects will learn more about your company’s identity from everything you do, say, and exhibit. It’s crucial to make sure that your company’s message is presented in a coherent and straightforward manner right away.

And although while developing a logo may appear very basic, doing so well isn’t necessarily simple. It calls for extensive market research, an in-depth understanding of your buyer personas, and careful consideration of the fundamentals of logo design. Designers sometimes find that before getting a single logo “exactly perfect,” they must go through several variations.

How to Create a Logo for Nothing

  • Tell Your Story First
  • Think of adjectives that best describe your brand.
  • Drawing Inspiration from These Words
  • Use your buyer persona to test your top sketches.
  • Refine the Drawing You Selected
  • Develop Your Logo’s Layout on a Free Design Platform
  • Choose versatile color schemes
  • Select a font
  • Maintain Scalability

How to Create a Personal, Business, or Company Logo

-1 Tell Your Story First

It’s not the most poetic statement, but it’s the one you need to start with: businesses are designed to earn money. You also need to be able to sell yourself just as well as your goods if you want to run a successful business. The majority of marketers nowadays concur that consumers relate to stories considerably more strongly than they do to the fundamentals of your product. How do you interpret this? Your logo must contain some sort of narrative.

Spend some time reflecting on the history of your business before ever considering the design of this logo. Instead of seeing a brown, carbonated drink when we look at Coca-Cola, we picture polar bears and large, white script letters.

Extend your explanation of your motivations beyond what your business accomplishes. Your logo’s color, form, and typeface should all reflect the “why,” which serves as the foundation of your narrative. What would your logo look like if it were the name of a movie?

-2 Think of adjectives that best describe your brand.

Logo 2
Creating an Eye-Catching Logo: An Easy Step-by-Step Guide 3

It’s time to move your logo draught from tale to setting now that you have your plot. Open and type a word into the search field that best represents your product.

If you work in the apparel sector, for instance, you might just put “clothes.” The number of descriptive synonyms that occur will surprise you. You may even click on these outcomes to launch new searches and conduct further research as you decide which terms most accurately describe your brand.

Find five to ten words that not only express what you do but also the previous steps and why. Each of these phrases can aid in clarifying a notion and fit together like puzzle pieces.

-3 Drawing Inspiration from These Words

Grab a pencil and paper and begin drawing every concept that comes to mind after knowing why you are doing it and a few essential words to guide you. Permit each novel idea to develop on its own. If the initial few sketches aren’t perfect, don’t give up; keep improving and use old ideas as inspiration for new ones. These sketches could be concentrated on a shape, the name of your company, or both.

Consider the following as you draught concepts for your logo:

Maintain a simple contour. You’re in good shape if you can quickly sketch the most symbolic elements in less than seven seconds. Any widely used clip art or standardized symbols like a globe, star, or other comparable icons that users can too easily recognize from other locations should be avoided. These are quickly overlooked at first. The better your final logo is, the more inventive you were at this point. What your customers will most likely remember about you is your logo. Be truthful in your artwork.

Your best friend or worst adversary depends on the color. Color must be a part of your logo, but use caution when choosing the hues. Be aware of the color trends that are currently being employed in your target market. Don’t pick more than three colors in general. Pick a hue or combination of colors that will help you stand out from the crowd. Just don’t utilize the entire rainbow, for the love of marketing!

-4 Use your buyer persona to test your top sketches.

After you’ve drawn a few different sketches, go back and select the top three ideas. Don’t give this much thought; simply choose the designs that catch your attention and present them to others.

Give a trusted colleague, your family, and your friend access to these draughts. Bring the individual who most closely resembles your buyer persona or ideal customer profile, these sketches if at all feasible. This gives you the most useful feedback on your artwork since it can predict how others outside of your immediate circle will see your brand.

Be ready for candid criticism, and don’t let any unfavorable remarks get to you. These suggestions will improve your final logo. Choose one last notion to be developed into a design using their suggestions.

-5 Refine the Drawing You Selected

Congratulations, you’re on the right track to having a killer logo! It’s time to hone the sketch you want to use and finish the story you started with in Step 1 after you’ve found it.

Look back at the terms you first identified when using in Step 2 to start modifying your logo. Now that you have picked a sketch, consider which terms it does not yet adequately represent. Utilize them to modify your sketch and add back the qualities of the ideas you ultimately rejected that you liked the best.

-6 Develop Your Logo’s Layout on a Free Design Platform

Now that you have your paper drawing in a digital version, it’s time to get technical. You can replicate your sketch in digital form using one of the many free design tools that are accessible. Here are some cost-free options:

The platforms mentioned above can assist you in digitizing your hand-drawn logo, but it will take some technical guidance to make your idea come to life for a corporate audience. The layout is one of the most crucial aspects to do right. Make sure the logo is in alignment with its surroundings and that all of your text and objects are evenly spaced out.

Your logo need not be symmetrical, but it must be aligned in various situations. The likelihood is that you will come across instances where your logo is positioned against various vertical and horizontal boundaries; regardless of how you could repurpose your logo and where you might publish it, it should still look good in these settings.

-7 Choose versatile color schemes

The color scheme of your logo might contrast beautifully with the color of the canvas on which it was produced, but eventually, it will be used against backgrounds whose hues you didn’t choose.

That might only require changing the font’s color. Or, in rare circumstances, you might need to alter the color of your logo altogether. To be ready for ordering promotional items that will feature your logo, make one of each option. For a variety of products, like t-shirts, stickers, notepads, and coffee mugs, you’ll have many color versions of your logo.

-8 Select a font

Now is the moment to use text and pictures together. Start taking into account the written name of your organization if the chosen sketch is largely a shape or symbol rather than text. If your company name ever stands on its own without the symbol, think about the typeface this text will use.

Unbelievably, the typeface you choose can reveal a lot about your company. You can select a font that is either serif (each letter has a stem), generally known as a classic or modern typeface, or sans serif (no stems).

Avoid using the universal fonts that come with word processors. Times New Roman, Lucida Handwriting, and Comic Sans are a few generic font types. By making you less memorable, these typefaces will only work against you and your business.

-9 Maintain Scalability

The purpose of a logo is to represent your brand across many media, including print, your website, each of your social network business sites, and the internet as your company expands. You need a logo that can be scaled down to the screen onto the side of a pen and blown up extremely large for a billboard.

Regardless of the logo’s size, every element should be readable.

Still with us, whew? We realize that this may seem a little intimidating, so please proceed slowly and don’t rush. Instead of having to start over a few months later due to a design flaw or change of heart, it is preferable to see the process through to the conclusion and have a spectacular brand as a result.

How can you know if your logo is a winner once you’ve finished it? Easy: To evaluate the viability and impact of your new logo, use our Logo Grader.