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Free SEO Audit Tool: how does your website score?

Get an instant SEO and AI-readiness audit from Cre8tivebot: 40+ checks covering Google rankings, speed, security, mobile and visibility in ChatGPT and Google AI Overviews.

~10 seconds40+ checksAudit a site you own or manage

Fetching your website
Running 40+ SEO checks
Testing speed and security
Scoring AI search readiness
Preparing your report

Unlock your full report

See every fix, ranked by impact, and download your branded PDF. A Cre8tivebot specialist can also walk you through it, no obligation.

WHAT THE FREE SEO AUDIT CHECKS

40+ checks across 8 areas, plus AI search readiness

Our free website SEO checker scans the page you enter and grades it the way search engines and AI assistants see it. Every check comes with a plain-English explanation, so you know what to fix first.

On-page SEO

Title tag, meta description, H1 and heading structure, canonical URL and keyword placement.

Technical SEO

XML sitemap, robots.txt, indexability, redirects, structured data and crawl signals.

Content

Word count, thin content, internal linking and how well the page answers real search questions.

Speed

Server response time, page size and load time, which affect Core Web Vitals and conversions.

Security

HTTPS and SSL, mixed content and the security headers that build trust with Google and visitors.

Social and rich results

Open Graph tags, share images and schema markup that win richer search listings.

Accessibility

Image alt text and other signals that help people with disabilities and search engines read your page.

Mobile

Viewport settings and mobile friendliness, since Google ranks the mobile version of your site.

AI search readiness

Answer engine (AEO) and generative engine (GEO) scores: how likely ChatGPT, Gemini and Google AI Overviews are to use and cite your page.

HOW IT WORKS

Audit any website in three steps

Enter your website
Type your homepage or any page address, for example yourbusiness.com.au. No sign-up or download.
Get your score
In about 10 seconds you get an overall SEO score, a grade, category scores and AI readiness scores.
Fix what matters
Priority fixes are ranked by impact. Unlock the full list and download a branded PDF report to share with your team or developer.

AI SEARCH IN 2026

Why your AI readiness score matters

More people now get answers straight from ChatGPT, Gemini, Perplexity and Google AI Overviews instead of clicking a list of links. These tools pick sources that are clear, well structured, fast, trustworthy and easy to quote.

Answer Engine Optimisation (AEO) is about making your content easy to use as a direct answer: clear headings, concise explanations and structured data. Generative Engine Optimisation (GEO) is about being the brand AI models trust and cite: consistent business details, expertise signals and strong technical foundations.

A traditional SEO audit misses both. This tool scores them alongside classic ranking factors, so you can see whether your website is ready for how Australians search today. If your AI readiness is low, our AI SEO service can help.

YOUR SCORE EXPLAINED

What your SEO score means

85 to 100

Strong foundation. Focus on content, links and authority to move from page one to position one.

70 to 84

Good, with room to grow. A handful of fixes could noticeably lift rankings and enquiries.

50 to 69

Real gains on the table. Start with the critical issues; they usually make the biggest difference.

Below 50

Needs urgent attention. Serious issues are likely hurting visibility and trust, but they are fixable.

FREE TOOL VS PROFESSIONAL AUDIT

When to get a full SEO audit

The free audit is a fast health check of one page. A professional audit looks at your whole website, your competitors and your market. Here is the difference.

	FREE SEO AUDIT TOOL	CRE8TIVEBOT SEO AUDIT
Scope	One page, 40+ automated checks	Every page, plus Google Search Console and analytics data
Competitors	Not included	Keyword and content gaps against your top competitors
Local SEO	Basic signals	Google Business Profile, citations and local rankings
Recommendations	Automated, ranked by impact	A prioritised plan from a Melbourne SEO specialist
Cost	Free	Fixed quote after a free discovery call

See our full SEO audit service Explore SEO services

FAQ

Free SEO audit questions

Is this SEO audit tool really free?

Yes. You can audit as many websites as you like with no sign-up. You only enter your details if you want to unlock the full list of fixes and download the PDF report.

How long does the website SEO check take?

Most audits finish in about 10 seconds. Very slow or large pages can take a little longer.

What does the free SEO audit check?

Over 40 checks across on-page SEO, technical SEO, content, speed, security, social and rich results, accessibility and mobile, plus answer engine (AEO) and generative engine (GEO) readiness for AI search.

Does it check my whole website?

It audits the single page you enter. Run it on your homepage and your most important service pages for a good picture, or book a full SEO audit for a site-wide review.

What is AEO and GEO?

AEO (Answer Engine Optimisation) helps your content get used as direct answers in tools like Google AI Overviews. GEO (Generative Engine Optimisation) helps AI models like ChatGPT and Gemini trust and cite your business.

Can I audit a competitor's website?

The tool is designed for websites you own or manage. For competitor analysis, our full SEO audit includes a proper competitor gap review.

Will fixing these issues improve my Google rankings?

Fixing technical and on-page issues removes barriers that hold rankings back, but rankings also depend on content quality, links and competition. No tool or agency can honestly guarantee a position.

Who built this tool?

The audit report is designed and interpreted by Cre8tivebot, a Melbourne web design and digital marketing agency. The underlying audit engine is provided by SEO Inspector Hub.